Insights & Resources

The Remarkable Blog

Expert insights on relationship marketing, digital strategy, and growing your home services business. Actionable advice you can use today.

Showing 25 articles

Relationship Marketing6 min read

What Is Relationship Marketing and Why Every Home Services Business Needs It

Most contractors spend their entire marketing budget chasing new leads. But the real growth comes from the customers you already have. Here is how relationship marketing changes the game.

Jon TenBrinkeMar 26, 2026
Relationship Marketing8 min read

The 4 Pillars of Relationship Marketing for Contractors Explained

Customer appreciation, referral rewards, long-term nurture, and online reviews. Here is how each pillar works together to create a growth engine for your business.

Frank LauricellaMar 19, 2026
Website Design5 min read

Why Your Website Is Your Best Salesperson (And How to Make It Sell)

Your website works 24/7 and never calls in sick. But is it actually converting visitors into leads? Here is what a high-performing home services website looks like.

Jon TenBrinkeMar 12, 2026
SEO7 min read

The Complete Local SEO Guide for Home Services Businesses

Want to show up when homeowners search "electrician near me" or "best plumber in [your city]"? Here is exactly how to dominate local search.

Jon TenBrinkeMar 5, 2026
Reputation Management5 min read

How to Build a Five-Star Reputation That Wins You More Jobs

Online reviews are the new word-of-mouth. Here is how to systematically generate five-star reviews and build an unbeatable online reputation.

Frank LauricellaFeb 26, 2026
Email Marketing5 min read

Email Marketing for Contractors: How to Stay Top of Mind Forever

Your past customers are a goldmine. Email marketing keeps you in front of them so when they need you again (or their friend does), you are the first name they think of.

Jon TenBrinkeFeb 19, 2026
Social Media5 min read

Social Media for Home Services: What Actually Works in 2026

Tired of posting on social media with zero results? Here is what actually drives engagement and leads for home services businesses.

Frank LauricellaFeb 12, 2026
Google Profile6 min read

Your Google Business Profile Is Your Most Important Marketing Asset

Your Google Business Profile gets more views than your website. Here is how to optimize it for maximum visibility and lead generation.

Jon TenBrinkeFeb 5, 2026
Branding4 min read

Why Your Brand Identity Matters More Than You Think

Your logo, colours, and brand consistency affect how customers perceive your business. A professional brand builds trust before you even say a word.

Frank LauricellaJan 29, 2026
Content Marketing5 min read

Content Marketing for Contractors: Attract Customers With Expertise

Homeowners search for answers before they search for contractors. Content marketing positions you as the expert they trust when it is time to hire.

Jon TenBrinkeJan 22, 2026
Relationship Marketing6 min read

How to Build a Referral Program That Actually Generates Leads

Asking for referrals at the end of a job does not work. Here is how to build a systematic referral program that generates leads month after month.

Frank LauricellaJan 15, 2026
Digital Marketing5 min read

Why Home Services Businesses Can No Longer Ignore Digital Marketing

The days of growing a contracting business on word-of-mouth alone are over. Here is why digital marketing is now essential for every home services company.

Jon TenBrinkeJan 8, 2026
Relationship Marketing5 min read

Customer Retention Is 5x More Profitable Than Acquisition. Here Is the Proof.

It costs five times more to acquire a new customer than to keep an existing one. Here is why smart contractors are shifting their focus to retention.

Frank LauricellaJan 1, 2026
Reputation Management6 min read

How to Get More Google Reviews for Your Home Services Business

A step-by-step guide to generating a steady stream of five-star Google reviews that boost your rankings and win you more customers.

Jon TenBrinkeDec 25, 2025
Digital Marketing6 min read

How to Choose the Right Marketing Agency for Your Home Services Business

Not all marketing agencies understand the trades. Here is what to look for (and what to avoid) when hiring a marketing partner for your contracting business.

Frank LauricellaDec 18, 2025
Content Marketing5 min read

Why Direct Mail Still Works for Home Services Businesses in 2026

In a world of digital overload, a physical piece of mail stands out more than ever. Here is why smart contractors are combining direct mail with digital marketing for maximum impact.

Frank LauricellaDec 11, 2025
Relationship Marketing5 min read

Customer Appreciation Gifts That Actually Generate Referrals

Not all thank-you gestures are created equal. Here is what actually works when it comes to post-job appreciation that turns customers into raving fans.

Jon TenBrinkeDec 4, 2025
Email Marketing6 min read

Your Past Customer Database Is a Goldmine. Here Is How to Reactivate It.

You have hundreds or thousands of past customers who have not heard from you in years. A database reactivation campaign can turn that dormant list into immediate revenue.

Frank LauricellaNov 27, 2025
Relationship Marketing5 min read

Marketing for Home Services Franchises: Why Relationship Marketing Scales

Franchise operators need marketing systems that work consistently across multiple locations. Here is why relationship marketing is the perfect fit for franchise growth.

Frank LauricellaNov 20, 2025
Digital Marketing6 min read

The Seasonal Marketing Plan Every Contractor Needs

Smart contractors plan their marketing around seasonal demand. Here is a month-by-month framework for staying busy year-round.

Jon TenBrinkeNov 13, 2025
Website Design5 min read

Your Slow Website Is Killing Your Leads. Here Is How to Fix It.

Every second of load time costs you customers. Here is why website speed matters for home services businesses and what you can do about it.

Jon TenBrinkeNov 6, 2025
SEO6 min read

Google Ads vs. Organic SEO: Which Is Better for Contractors?

Should you invest in paid ads or organic search? The answer is more nuanced than you think. Here is how to decide the right mix for your business.

Frank LauricellaOct 30, 2025
Content Marketing5 min read

Video Marketing for Home Services: A Beginner Guide

Video is the most engaging content format online. Here is how home services businesses can use video to build trust, generate leads, and win more customers.

Jon TenBrinkeOct 23, 2025
Digital Marketing7 min read

Understanding the Customer Journey for Home Services Businesses

From the moment a homeowner realizes they need a contractor to the day they refer you to a friend, here is every touchpoint that matters and how to optimize it.

Frank LauricellaOct 16, 2025
Digital Marketing6 min read

How to Measure Marketing ROI for Your Home Services Business

Are your marketing dollars actually working? Here is how to track, measure, and optimize your marketing spend so you know exactly what is driving growth.

Jon TenBrinkeOct 9, 2025

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