It might seem counterintuitive, but direct mail is having a renaissance. In an era when the average person receives over 100 emails per day, a physical piece of mail has become the unexpected pattern interrupt. For home services businesses, this matters more than you think.
The Numbers Tell the Story
Direct mail has an open rate of over 90 percent, compared to roughly 20 percent for email. Response rates for direct mail are 5 to 9 times higher than email. And when combined with digital channels, direct mail campaigns see a 28 percent higher conversion rate than digital alone.
Why It Works for Home Services
Home services are local by nature. Your customers live in specific neighbourhoods and communities. A well-designed postcard, newsletter, or thank-you card that arrives in their physical mailbox creates a tangible connection that no digital ad can replicate. It sits on their counter. It gets pinned to their fridge. It stays visible.
The Multi-Channel Approach
The most effective marketing combines channels. We use direct mail as part of a coordinated system alongside email, text, and digital campaigns. A customer receives a thank-you package in the mail, a review request via text, a referral program introduction by email, and a quarterly newsletter at their door. Each channel reinforces the others.
At Remarkable Group, we design, print, and mail every piece for you. You never have to visit a post office or stuff an envelope.