Video accounts for over 80 percent of all internet traffic. Social media algorithms prioritize video content. And consumers are 64 to 85 percent more likely to purchase after watching a product video. For home services businesses, video is one of the most underutilized marketing tools available.
What Kind of Videos Should You Create
The good news is that you do not need Hollywood production quality. The most effective videos for contractors are before-and-after project showcases, customer testimonial interviews, behind-the-scenes team and culture clips, educational how-to content, and time-lapse project videos. All of these can be shot on a smartphone with minimal editing.
Where to Share Your Videos
YouTube is the second largest search engine in the world, so every video should be uploaded there with SEO-optimized titles and descriptions. Share clips on Facebook and Instagram for social reach. Embed videos on your website service pages to increase time on page and conversions. Use video in email campaigns for higher click-through rates.
Getting Started Simply
Start with one video per month. Film a 60-second walkthrough of a completed project. Add your logo and a call to action. Upload it to YouTube and share it on social media. That single video does more for your brand than a dozen social media text posts. As you get comfortable, increase frequency and variety.