Stay Top of Mind With Every Customer Forever
Automated email campaigns that nurture leads, re-engage past customers, and keep your brand in front of the people who matter most — without you lifting a finger. Email marketing is the highest-ROI channel for home service businesses because you are reaching people who have already hired you or expressed interest in your services.
Book a Free Strategy CallAverage return for every $1 spent on email marketing
Average open rate for home services email campaigns
More likely to get a click from email than social media
Who This Is For
This service is for home service businesses that have a customer database collecting dust and are missing out on repeat business, referrals, and seasonal revenue from people who already know and trust them. If you have hundreds or thousands of past customers but no system for staying in touch, email marketing will turn that list into a revenue engine.
What You Get
What's Included
Monthly Newsletters
Branded email newsletters with maintenance tips, company updates, and seasonal content that keeps customers engaged. Each newsletter is designed to provide genuine value while keeping your business at the top of their mind for their next service need.
Automated Sequences
Trigger-based email sequences for new customers, post-job follow-ups, review requests, and referral reminders. These automations run in the background 24/7, nurturing relationships without requiring any manual effort from your team.
Database Reactivation
Campaigns targeting past customers who have not heard from you in months or years — re-engaging them for repeat business. This is often the fastest way to generate revenue from email marketing because these customers already trust you and know your work.
Seasonal Campaigns
Targeted campaigns around seasonal service needs: spring AC tune-ups, fall furnace checks, winter plumbing prep. These time-sensitive emails drive bookings during your peak demand periods and help fill gaps during slower months.
A/B Testing
We test subject lines, send times, and content to continuously improve open rates and engagement. Every month we learn more about what resonates with your audience and refine the approach to maximize performance.
Performance Tracking
Detailed reporting on open rates, click rates, unsubscribes, and revenue attributed to email campaigns. You will see exactly how many bookings and dollars each campaign generated so you always know your return on investment.
Real Results
Reactivating a Forgotten Customer List
A landscaping company had a list of 2,400 past customers in their CRM but had never sent a single email campaign. They relied entirely on new lead generation for revenue, missing out on repeat and referral business from customers who already knew and liked their work.
After launching monthly newsletters and a database reactivation campaign, they generated 34 repeat service bookings in the first 90 days from past customers, plus 12 referral leads. The reactivation campaign alone produced over $28,000 in revenue from a list they had been ignoring.
Our Process
Setup
Email platform configuration, template design, and list import.
Strategy
Campaign calendar and automation sequence planning.
Create
Monthly content creation, design, and scheduling.
Optimize
Ongoing testing and optimization to improve results.
Frequently Asked Questions
How often should I email my customers?
We recommend monthly newsletters plus automated sequences triggered by specific actions. This keeps you visible without overwhelming your audience or increasing unsubscribe rates. The key is providing value in every email — tips, reminders, and relevant offers — not just promotional blasts.
Will this look like spam?
No. Our emails provide genuine value through tips, reminders, and relevant content. Average open rates across our clients are 30% or higher, which is well above industry benchmarks and indicates your audience is genuinely engaged. We also ensure full compliance with anti-spam regulations.
What if I do not have an email list?
We can help you build one through your website forms, past customer data from your CRM or invoicing software, and lead capture campaigns. Most home service businesses are sitting on years of customer data in their accounting or job management software. We will help you extract and organize it into a usable email list.
Can you integrate with my CRM?
Yes. We integrate with all major CRM and job management platforms used in the home services industry, including Go High Level, HouseCallPro, ServiceTitan, Jobber, and more. This allows us to trigger automated emails based on job status, customer activity, and other real-time data.
How do you measure success?
We track open rates, click-through rates, and — most importantly — revenue attributed to email campaigns. Every campaign is tagged so we can trace bookings and revenue back to specific emails. Monthly reports show you exactly how much business your email marketing is generating.
Ready to Get Started With Email Marketing?
Book a free strategy call and we will show you how this service can drive growth for your business.