Twenty years ago, a contractor could build a successful business with a Yellow Pages ad, a van, and good word-of-mouth. Those days are gone. Today, 97 percent of consumers search online for local services. If you are not visible online, you are invisible to the majority of potential customers.
Your Competitors Are Already Online
Even if you are getting by on referrals and repeat business, your competitors are investing in digital marketing. They are showing up in Google searches, running targeted ads, building email lists, and generating reviews. Every customer they capture online is a customer that could have been yours.
Digital Marketing Levels the Playing Field
The good news is that digital marketing does not require a massive budget. A well-optimized Google Business Profile costs nothing. A professional website can generate leads 24 hours a day, 7 days a week. Email marketing delivers 36 dollars for every dollar spent. And relationship marketing turns your existing customers into a free lead generation machine.
Where to Start
If you are new to digital marketing, start with the basics: a professional website, an optimized Google Business Profile, and a review generation system. From there, add SEO, email marketing, and a referral program. Or, let us build the whole thing for you. That is literally what we do.