How many past customers could you call right now and have them remember your name? If you are like most contractors, the answer is not many. And that is the problem. You did great work, they were happy, and then you both moved on. Email marketing changes that.
Why Email Still Works
Despite what you might hear about social media being the future, email remains the most effective digital marketing channel for ROI. For every dollar spent on email marketing, the average return is 36 dollars. And unlike social media, you own your email list — no algorithm changes can take it away from you.
What to Send (And How Often)
The key is providing value, not just promotions. A monthly newsletter with home maintenance tips, seasonal reminders, and company updates keeps customers engaged without feeling like spam. Mix in the occasional special offer or referral reminder, and you have a nurture system that generates repeat business and referrals on autopilot.
Automated Sequences That Work
The most powerful email campaigns are automated sequences triggered by specific events. A new customer completes a job and automatically receives a welcome email, a review request a week later, a referral program introduction two weeks after that, and ongoing monthly newsletters forever. Every touchpoint is personalized and branded to your business.
We handle the entire email marketing system — strategy, copywriting, design, automation, and reporting. You never have to write a single email.