Here is a stat that might surprise you: for many home services businesses, their Google Business Profile gets five to ten times more views than their website. When someone searches for a contractor, the first thing they see is the Map Pack, and your Google Business Profile is your listing in that map.
Complete Every Section
Google rewards profiles that are 100 percent complete. That means filling out every field: business name, category, description, services, service areas, hours, phone number, website, and attributes. Add high-quality photos of your work, your team, and your vehicles. Profiles with photos get 42 percent more direction requests and 35 percent more website clicks.
Post Regularly
Google Business Profile posts are like mini social media updates that appear directly in your listing. Post weekly with project updates, seasonal tips, special offers, or company news. Regular posting signals to Google that your business is active, which can improve your ranking in the Map Pack.
Manage Your Reviews
We have said it before and we will say it again: reviews are everything. Respond to every single review within 24 hours. Thank positive reviewers by name. Address negative reviews professionally and offer to resolve the issue offline. Google watches how you manage your reviews and factors it into your ranking.
At Remarkable Group, we manage your entire Google Business Profile — posts, photos, review responses, Q and A, and performance tracking. We treat it like the marketing asset it truly is.